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Our Process

Our Process

We’ll be the first to admit that “process” is not our favourite word. It’s not that we avoid processes, it’s because too often agencies lose sight of their partners’ goals in pursuit of stringent procedures that stall progress.

Instead of rigid lines and structures, we work with you to forge a path that is unique to your needs. After all, true partnership is meant to be a journey, isn’t it?

1. BUYING INTO YOUR VISION

1.
BUYING INTO YOUR VISION

Our first step in building a partnership that will last is making sure we are all-in on your vision and your grand plans for the brand and business.

Going beyond goals and values, we dig in to ensure we fully comprehend your business model, the current go-to-market plan or framework, and where we will likely uncover opportunities to adapt and evolve in the unknown future.

If we are as excited and bought in as you – there will be no stopping what we can accomplish together.

2. BUILDING THE PLAN

2.
BUILDING THE PLAN

Every great journey starts with a plan (even if it’s a loose one). We’ll decide on a direction and build a strategic path toward your goals. This strategy can include everything from defining your brand voice and visual style to market positioning, go-to-market planning, and developing an integrated marketing campaign that is scalable, measurable, and profitable.

3. EMBARKING ON THE JOURNEY

3.
EMBARKING ON THE JOURNEY

Once the plan is in place, we are ready to begin the journey. This is where we write, design, and build the necessary elements to help us reach your goal. At the end of this stage, we are ready to launch.

4. ADAPTING TO (INEVITABLE) CHANGE

4.
ADAPTING TO (INEVITABLE) CHANGE

Journeys are rarely simple, and sometimes we need to shift and adapt as we go. Our team is experienced and poised to help our clients shift when needed to maintain momentum, even in unexpected situations.

1. BUYING INTO YOUR VISION

1.
BUYING INTO YOUR VISION

Our first step in building a partnership that will last is making sure we are all-in on your vision and your grand plans for the brand and business.

Going beyond goals and values, we dig in to ensure we fully comprehend your business model, the current go-to-market plan or framework, and where we will likely uncover opportunities to adapt and evolve in the unknown future.

If we are as excited and bought in as you – there will be no stopping what we can accomplish together.

2. BUILDING THE PLAN

2.
BUILDING THE PLAN

Every great journey starts with a plan (even if it’s a loose one). We’ll decide on a direction and build a strategic path toward your goals. This strategy can include everything from defining your brand voice and visual style to market positioning, go-to-market planning, and developing an integrated marketing campaign that is scalable, measurable, and profitable.

3. EMBARKING ON THE JOURNEY

3.
EMBARKING ON THE JOURNEY

Once the plan is in place, we are ready to begin the journey. This is where we write, design, and build the necessary elements to help us reach your goal. At the end of this stage, we are ready to launch.

4. ADAPTING TO (INEVITABLE) CHANGE

4.
ADAPTING TO (INEVITABLE) CHANGE

Journeys are rarely simple, and sometimes we need to shift and adapt as we go. Our team is experienced and poised to help our clients shift when needed to maintain momentum, even in unexpected situations.

There are a few more things we’d love for you to read and understand before we get serious.

WORK

See examples of our work and the industries we work in.

US

Get to know more about who’s behind HSMG.

MANIFESTO

Learn about the why behind what we do.